Senior Growth Marketing Leader · New York
I build demand generation programs from scratch, own the pipeline, and deliver — with or without a team behind me. $19.4M in marketing-sourced pipeline at Zscaler. $4.3M+ at Airgap Networks in under six months. I step into any environment and make an immediate impact.
Publicly recognized for managing two high-priority business areas simultaneously — generating $10M+ in pipeline in just 1.5 quarters with zero team support.
Own and execute the full-funnel demand strategy for Zero Trust Cloud and Zero Trust Branch within the Global Specialty GTM team. Manage a $2M annual budget. Stepped up to cover two high-priority business areas simultaneously with no additional resources — publicly recognized at all-hands for generating over $10M in pipeline solo in 1.5 quarters.
First marketing hire. Built the entire demand generation strategy and multichannel execution from zero, targeting enterprise accounts in manufacturing, hospitals, energy, and transportation. Established a scalable, healthy pipeline in under six months — while managing all paid acquisition, field events, analyst relationships, and SDR enablement simultaneously.
Led global digital marketing and demand generation. Managed a $750K annual budget across all digital platforms. Built ABM strategy, HubSpot automation, SDR enablement, and over 10 new lead generation programs from the ground up.
Built a boutique digital marketing agency from scratch. Served Fortune 500 companies including Bausch & Lomb and Chevrolet, plus SaaS, healthcare, legal, and technology clients. Full-service: SEM, PPC, email, web development, social advertising, content, and lead generation.
Full-funnel multichannel programs built from zero. MQL acceleration, SDR enablement, and pipeline ownership across enterprise accounts in competitive markets.
LinkedIn, display, and SEM programs optimized for quality and cost efficiency. Consistent CPL reductions of 46–50%+ with simultaneous gains in lead quality.
6Sense-powered ABM and intent data programs targeting ICPs with precision — driving qualified meetings and penetrating strategic accounts at scale.
Executive roundtables, in-person technical workshops, webinars, and national conferences designed to convert attendance directly into pipeline.
Campaign-aligned outreach sequences, call scripts, LinkedIn engagement programs, and lead routing — proven to increase meeting conversion rates.
HubSpot, Salesforce, 6Sense, Outreach, and Tableau — building the operational backbone that turns campaign data into decisions and decisions into revenue.
Spring stepped up to manage two high-priority areas of the business simultaneously — both with a strong mandate to grow pipeline — and did it with zero team support. She built over $10M in pipeline in just 1.5 quarters. Her direct manager called it out publicly in front of the entire marketing organization.
This is what Senior Growth Marketing leadership looks like when someone fully owns the outcome.
"Throughout my tenure working closely with Spring, I have been consistently impressed by her strategic vision, innovative thinking, and unwavering dedication to achieving results. Under Spring's guidance, our marketing efforts have not only met but exceeded expectations, resulting in significant growth and success for our organization."
"Spring Sanchez is an incredibly talented individual who has a solid grasp of internet technologies and programming as well as a keen business sense that enables her to put together very effective internet marketing initiatives. She would be a tremendous asset to any organization fortunate enough to have her on board."
Spring is open to Senior Growth Marketing and Demand Generation leadership opportunities — particularly in cybersecurity and enterprise SaaS. Fully remote. Available to make an immediate impact.